'Like A Girl' has been the pre-fix of many condescending statements I've heard throughout my life - often directed at guys as well.
'Don't shoot like a girl'
'He cried like a girl'
'You run like a girl'
Why do we equate being a girl with being frail, over-sensitive and weak? When did being a girl become insulting? How come being feminine signifies inferiority in any way?
Society today is ridden with gender biases. Marketing research shows that if advertisements pitch products as more male-oriented then women will still buy them but vice-versa, you loose majority of your potential male clientèle. Maybe it's time to redefine the paradigm, changing what it means to be a girl.
This campaign launched by Always intends to do just that. The commercial they created delves into the psychological effects placing these stereo-types on you girls can have. Especially for adolescents who are inherently vulnerable, still trying to figure out both themselves - the world's perception of them play's a key role in developing their identity. Following in the footsteps of Dove's iconic beauty campaign, I hope we see more corporations playing their part in progressive advertising and efforts to reshape public perception of women - and, more importantly, their own self-perception!
Watch this absolutely brilliant social experiment to find out more.
For as long as I can remember, hearing someone do anything “like a girl” was generally an insult, so how do you think it feels when you are an adolescent girl? Pretty insulting, right? Always is trying to change all that with their new commercial #LikeAGirl, which shines the light on the confidence crisis currently affecting millions of young girls. Instead of creating a negative notion around doing anything “like a girl,” Always is flipping it completely on its head in this awesome commercial and making it into something amazing.